Power Panel Preview: Getting to Know Your Panelists
It’s that time of the year again! Power Panel, on April 8th from 7 to 8 pm via Zoom, is back for another year to celebrate the key values of CWIB; empower, prepare, and connect. Our inspiring panelists, all women in business who excel in their careers, will go live online to speak to their own experience in the workforce, take questions, and offer advice for navigating the modern working world as a woman. Learning from those who came before you is a valuable opportunity, so don’t forget to ask questions and get engaged during the event. Each of these ambitious women have a unique story they are excited to share with our members at the panel, but before then, here is a little bit of background on our speakers.
Hometown: Northern Virginia
Education: Virginia Tech
Hobbies/ side hustles: Spending time outside, taking boxing classes, and mentoring students as a member of the Virginia Tech Marketing Board. She also features products on TV as an on-air spokesperson.
Role Model: Her grandmother, who moved from Russia to Berlin during the Bolshevik Revolution to start a new life. She endured Nazi rule in Germany, while being of Jewish faith, and even after horrible treatment from relatives who joined the Nazi party, she persevered and learned to forgive those family members. “She taught me to be strong, to always believe in yourself, do the right thing and the rest will happen.”
Christina Daves is the founder of PR for Anyone® and CastMedic Designs. In her role as a PR agent at PR for Anyone®, Daves helps businesses improve their social media presence by teaching people how to publicize their skills and knowledge online. This helps businesses quickly gain exposure and bring in many new customers.
When asked how she arrived at this point in her career, Daves claimed it was mostly by accident. After graduating college and losing her father to cancer, she let go of a potential job in Germany to pursue entrepreneurship. She planned events, sold real estate, and started a company that performed feasibility studies for potential buildings. Then, after owning a retail store with a friend for 10 years, she sold her share and befell an accident that put her in a medical boot. This boot was the beginning of CastMedic Designs. Daves found the boot to be an eyesore and designed fashionable ways to decorate it. Bringing her product idea to the marketplace, she realized that she had to educate her consumers about her new product and taught herself public relations techniques for social media. She and her product have been featured on many popular news outlets, like FOX and NBC, as well as a variety of magazines and newspapers. Noticing her success, people began to call her and ask for help gaining exposure for their own businesses. From there, PR for Anyone® was born.
In terms of obstacles in her life and career, Daves claims that as an entrepreneur, “you always have to be ready to pivot.” Losing her father was one of her greatest obstacles in life, but it has helped to shape who she is today. Her advice on facing life’s challenges is to learn how to “fail forward” and learn from your mistakes, as well as realizing that sometimes you may have to be patient and persitent to get what you want.
On another note, one of her greatest successes was publishing her two books, the second of which hit the #1 spot on Amazon and Barnes and Noble. She also enjoys seeing her clients experience success from her PR services. She credits some of her current success to her experience as an officer for the Chi Omega sorority at Virginia Tech, in which the national branch implemented a system she had designed for her own chapter. This has given her the confidence to put her business ideas to the test and move forward from failure.To anyone looking to pursue a career in public relations, Daves says that “you don’t always have to follow the system.” By teaching herself the skills she needed to know, she created her own system and shares it with others. Hard work and adaptability are key, especially for women entering the workforce.
For Christina Daves, ‘She Is’ means that women support one another and collaborate in the workplace. “When women collaborate and lift one another up, magic happens!”
Hometown: Born in Kansas City, Missouri. Lives in Virginia currently
Education: Virginia Tech
Hobbies/ side hustles: Running, triathlons, snowboarding, and mountain climbing. In her spare time, she lobbies for aviation and international safety issues as a member of the Technical Staff for Flight Safety Foundation. She also fund-raises for kids with cancer and heart disease at an organization she co-founded, Swing For A Cure.
Role Model: Her career role model is Jane Garvey, the Federal Aviation Administration Chief and a leader in the aviation industry. In her personal life, she looks up to her dad, Joseph Hahn, “for his tenacity and huge dreams.”